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KitchenAid® Story

Inspiration for the now-famous KitchenAid mixer began in 1908, when Herbert Johnson, an engineer for the Hobart Manufacturing Company, observed a baker mixing bread dough with a metal spoon. This inspired him to create a mechanical counterpart featuring planetary action, in which an individually rotating beater traveled in one direction around the inside of the mixing bowl. By 1915, Johnson's 80-quart mixer was so popular, it was considered a standard tool of most large commercial bakeries.

By 1918, company executives were ready to create a model geared toward home use, a five-quart countertop version. The result was a mixer that weighed 65 pounds and cost $189.50, equivalent to about $2,000 dollars today. In 1937, however, the silhouette was streamlined and the price drastically cut when industrial designer Egmont Ahrens created the bullet-shaped tilt head, now a trademark of KitchenAid mixers.

So what's in a name? Legend has it that when company executives were testing models in their homes, one of the spouses said, "I don't care what you call it. All I know is that it's the best kitchen aid I've ever had." And the name stuck.

To attract the "modern woman of the 1920s," advertisers emphasized the KitchenAid mixer's ability to "stir, beat, cut, cream, slice, chop, and strain by electricity." In 1937, every KitchenAid mixer introduced allowed for fully interchangeable attachments. In the mid-1950s, new colors were introduced like Petal Pink, Sunny Yellow, Island Green, Satin Chrome, and Antique Copper—all bold departures from traditional white appliances.

But the innovations didn't stop there. In 1926, Hobart acquired another appliance manufacturer, The Crescent Washing Machine Company. It was founded by Josephine Cochran, who had built a dishwashing machine that became the top invention at the 1892 World's Fair. Research and development on home dishwashers were stalled during World War II, but finally, in 1949, Hobart introduced a new home dishwasher, the KD-10, featuring a patented washing mechanism and the KitchenAid brand name.

In 1966, Hobart acquired the Plumbing Equipment Division of the National Rubber Machinery Corporation, inspiring the creation of a "food waste disposer" in 1968 and an instant hot water dispenser and trash compactor in 1971. In the 1980s, KitchenAid introduced a line of ovens and stovetops, making it the most successful manufacturer of home appliances, while Hobart had become a foremost producer of appliances for commercial kitchens.

After nearly a century, KitchenAid remains synonymous with reliability, durability, and American ingenuity. CHEFS Catalog offers a wide range of KitchenAid home appliances, from their famous stand mixers to food processors, blenders, toasters, and slow cookers.


About KitchenAid® Products

Stand Mixers and Accessories

Truly the "best kitchen aid" you'll ever have, KitchenAid's stand mixer stirs, mixes, kneads, blends, and whips ingredients with ease. Attachments expand its utility, enabling the cook to grind sausage, roll and cut fresh pasta, puree juices, and make fresh ice cream.

Hand Mixers

All KitchenAid hand mixers feature powerful yet lightweight motors, comfort-designed handles, and non-tip heel rests to help you achieve the most professional results.

Coffee Makers and Grinders

KitchenAid coffee makers and grinders offer distinctive styling, unmatched durability, and exceptional performance. A flat-filter basket creates a uniform bed of coffee to promote outstanding flavor. Showerhead water dispersion saturates grounds for an even extraction of coffee oils. Time since Brew display shows coffee freshness at a glance. Simple controls make grinders easy to use. Selectable grind size lets you choose the right consistency for your preferred brewing method.

Waffle Makers

The double-sided baking unit in the KitchenAid Pro Line® Double Waffle Baker rotates to allow the batter to coat both upper and lower waffle plates, producing golden Belgian-style waffles with the perfect crunch and texture.

Toasters and Toaster Ovens

KitchenAid offers a selection of 2- and 4-slice toasters that feature space-saving designs and contemporary colors. Toasting slots are generously sized for bagels, specialty breads, and toaster pastries. A simple rotary shade dial allows you to set the toasting level to your specifications. Full-width stainless steel crumb tray removes easily and is dishwasher-safe.

Slow Cookers

The most powerful premium slow cooker on the market also delivers a host of innovative features that help you achieve mouthwatering results every time. Its 400-watt heating element quickly heats food to USDA-recommended temperatures, while the advanced temperature management system ensures that food stays moist and tender.

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