About Waring®

Fred Waring, who became famous leading the big band Fred Waring and the Pennsylvanians, was always fascinated by gadgets. And while Fred Osius actually came up with the original blender design, Fred Waring had the financing and name recognition that thrust the Waring blenders into the marketplace. In 1937, the Waring-owned Miracle Mixer blender was introduced to the public at the National Restaurant Show in Chicago retailing for $29.75. In 1938, Fred Waring renamed his Miracle Mixer Corporation as the Waring Corporation, and the mixer's name was changed to the Waring Blender.

Fred Waring went on a one-man marketing campaign that began with hotels and restaurants he visited while touring with his band, and later spread to upscale stores such as Bloomingdale's and B. Altman's. Waring once touted the Blender to a St. Louis reporter saying, "this mixer is going to revolutionize American drinks." And it did.

The Waring Blender became an important tool in hospitals for the implementation of specific diets, as well as a vital scientific research device. Dr. Jonas Salk used it while developing the vaccine for polio. In 1954, the millionth Waring Blender was sold, and it is still as popular today.

Since it's humble but colorful beginnings, Waring Products, Inc., which was acquired by Conair in 1998, has led the industry in design and manufacture of products from blenders to toasters, bar tools and grinders, providing quality appliances that make entertaining a delight.